Zeal Mortgages & Protection Services
Zeal Mortgages & Protection Services is a forward-thinking, client-focused mortgage and protection advisory firm.
Founded on the principles of personalised service and expert guidance, Zeal prides itself on making the complex world of mortgages and financial protection approachable and understandable.
When they approached A Foot Above, they were seeking a brand that captured their vibrant, approachable nature while also emphasising their professionalism and expertise in the financial sector.
Zeal Mortgages & Protection Services sought a complete brand identity that would resonate with their audience and reflect the dynamic energy of their founder. The challenge was to craft a visual and digital presence that seamlessly blended fun, energy, and approachability with the trustworthiness and authority expected from a financial advisory service.
Our solution began with an immersive understanding of the founder’s personality. The brand had to exude confidence and joy, creating an environment where clients feel at ease and empowered in their financial decisions. With these insights, we crafted a comprehensive brand experience that shines across both digital and physical touchpoints.
Our approach centered on infusing the brand with the founder’s fun, energetic, yet professional personality, ensuring clients feel at ease while trusting in Zeal’s expertise.
Name Generation & Branding
The name “Zeal” perfectly encapsulates the passion and energy the founder brings to each client interaction. We then developed a visual identity combining a bold, vibrant color palette with clean, modern typography, striking the right balance between playfulness and professionalism.
Logo Design & Art Direction
The logo and art direction embraced a welcoming, uplifting style, using engaging imagery and thoughtful compositions to convey trust and approachability. The visuals simplified complex financial concepts, making them accessible and engaging.
Digital & Print Assets
Social media graphics and print materials were crafted to reinforce brand consistency, blending vibrant visuals with clear, concise messaging. Each design element aimed to leave a memorable impression while being approachable and easy to understand.
Website Design & Development
The website was designed for user-friendliness, with an emphasis on fast, secure, and responsive performance. We ensured the site captured the brand’s essence through bold visuals and intuitive navigation, creating a confident and seamless digital experience.
Ongoing Hosting & Maintenance
We provide continuous support through secure website hosting and proactive maintenance, giving Zeal Mortgages the reliability needed to serve their clients confidently.
