Parker Walsh Corporate Recovery
Parker Walsh Corporate Recovery specialises in insolvency and corporate recovery services, providing crucial support to businesses and individuals navigating financial distress.
When Parker Walsh approached A Foot Above, they needed a brand identity that not only projected professionalism but also instilled a sense of hope and calm during challenging times.
Our mission was to create a brand that felt compassionate, supportive, and reassuring.
Parker Walsh Corporate Recovery tasked us with developing a brand that would soften the emotional burden associated with insolvency.
The brief emphasised the need for a calming, positive, and uplifting visual identity. The brand had to convey a sense of hope and renewal, ensuring that clients felt comforted and in capable hands during a stressful period.
Our approach centred around the concept of hope, embodied by a serene and optimistic colour palette. We designed a logo mark featuring a dove, an enduring symbol of peace and new beginnings.
The brand elements were carefully chosen to foster a sense of tranquillity and positivity, while still maintaining a professional and authoritative presence.
Our goal was to create a brand experience that felt both compassionate and reliable, instilling confidence in those seeking Parker Walsh’s guidance.
Branding & Logo Design
We developed a brand identity that communicated hope and renewal. The logo features a dove in flight, symbolising peace and a fresh start. The colour palette consists of calming blues and soft neutrals, evoking a sense of calm and stability.
Art Direction
Our art direction focused on gentle, uplifting visuals. We used imagery that portrayed fresh starts and new opportunities, reinforcing the idea of moving forward in a positive direction. The overall look and feel aimed to reduce anxiety and provide reassurance.
Print Design
The print materials, including brochures and business stationery, echoed the brand’s serene and hopeful aesthetic. We used high-quality, tactile finishes to give a sense of care and attention to detail, leaving clients with a lasting impression of compassion and professionalism.
Website Design
The website was crafted to be intuitive and welcoming, featuring smooth navigation and a design that emphasised clarity and support. We integrated the brand’s calming colours and the dove motif throughout, creating an online experience that reassured clients and made complex information more digestible.
